Birmingham 2022 Handover Ceremony


We provided the set, prop, costume and decor designs for the Birmingham Handover Ceremony on 15th April, 2018 in Queen Victoria Square.
Creative Director Martin Green, Executive Producer Niccy Hallifax, with Progress Productions, Dock Street Events and Rosie Kay Dance Company. Yes. It was LIVE! Looking forward to 2022 and how this will all develop for this great city to welcome the friendly games…

HRH@90 The Patron’s Lunch

HRH @ 90

We have been privileged to work with Peter Phillips and his excellent team at TPL to deliver the Creative Direction and Production Design for the Patron’s Lunch.
This event, never before seen, gathered 10,000 Patrons on the Mall, in London, for a picnic and parade. The aim was to highlight the work that the Patron’s Organisations do, as well as provide a moment to recognise and thank Her Majesty Queen Elizabeth for her incredible support and dedication.

Amongst many beautiful objects, we designed a representation of the Royal Yacht Britannia, a giant kestrel and a replica of a handbag associated with the wonderful lady herself. Out of the handbag came a beautiful cloth reveal, with a Thank You message on it, pulled by Darcey Bussell and 44 dancers from the Royal Academy of Dance. Two giant child puppets followed the parade, and it also included some panto animals on bikes…. but of course. We wrote the odd script, devised the parade content, and are proud to say that we helped out where we could!

The show was aired live on BBC1 and received great viewing figures. See a little snippet here with Ala on the BBC News Website

In 3 months, from first brief to delivery, set, costumes, props and art direction was designed and overseen right through to dressing on the day. We had the best time, and met some wonderful people along the way. We had close and lovely collaboration with Lynn Wallis Artistic Director of the Royal Academy of Dance, Jo Mackay, and Musical Director, Graham Jones MBE. Darcey Bussell was incredibly generous with her time and sense of fun in creating the finale sequence. There are far too many people to name-check here, but thank you to all who were involved, and gave their time above and beyond the call of duty at times!

Here is some more news about the day.

The Guardian Newspaper Report

The Daily Express Report

The Telegraph Report

The Royal Academy of Dance Photo Gallery – Thanks guys!

Pier 70 Project

Pier 70 C2 Conference with EY
Working with John Farquhar-Smith of Flux Events, we delivered the drawn plan designs, 3d modelling and 3d visualisations for this creative conference event in San Francisco. The Pier 70 venue is a huge and ageing warehouse structure, with bags of character, and puddles to match.
The elements included a presentation stage, climbable ‘brain date’ structure and giant ‘adult ball pit’, chill out spaces, a sculptural entrance feature, inflatable pods and meeting areas.
The event agency and end users were clear on their original creative concept, and we helped them to deliver workable solutions, combining interaction of their developing plan with this unusual venue. We also coordinated their elements around a remaining ‘Super Bowl’ structure, from an earlier event. From a planning and coordination point of view, this was a challenge, but it all fitted, and if we do say so ourselves, looked pretty good too! Thanks to all involved!

Turtles and Anchovies

Teenage Mutant Ninja Turtles and Sponge Bob…
Lloyd Live Design provided the set design, costume and prop designs for both the Teenage Mutant Ninja Turtles and Sponge Bob Square Pants touring shows in 2016.
Working with Nickelodeon branding and creative departments to invent new elements, but also to deliver familiar 3d versions of their animated environments.
Event Box were our client, and we have continued liaison as sets are remodelled for new venues and dates.


Lloyd Live Design Thank You Party!
Lloyd Live Design celebrated their 2nd birthday with a party at Lights of Soho in London last month. Thank you to everyone who helped with the set up, came along and made it a really lovely evening. With music by DJ Master Man and Big Brother Beardy Face, featuring our set and props from various shows, alongside the exhibition of Valentine Love – neon style.

Production Management, Laura Lloyd and Barbara Walker
Set Dressing and Art Direction by Basmah Jolley and Daniel Vincze
Set and Trucking by Imagine Theatre’s Ian Plimbley
Additional Staging by Neil Griffin of Griffin Exhibitions
AV Equipment kindly provided by Graham Miller of Creative Technology.
Photography by Adam Bolton
Food by What’s Cooking of Thame
Cake Creation by Philippa Bishop
Hairy Dress by Ala Lloyd and Basmah Jolley
Hooterphone by Darrin Hemus
Venue and Hosting by Lights of Soho

XSBN Outdoor Water Show

XSBN Outdoor Water Show
Out in the beautiful province of Yunnan, China, nestles an incredible complex of leisure attractions, masterminded by Wanda Group. Lloyd Live Design worked with TFH Media Corp and Pascale Degrune to create a unique water show concept within the main park. The show runs throughout the day and includes up to the minute water stunts, giant waterfalls, treetop runways, walkways and subterranean surprise elements. Our thanks to Aaron Wu at Wanda Entertainment for his support through the early stages of the project, and for his collaborative approach. We are proud to see those early visions delivered by his team, ideas so close to our hearts.

We provided the Architectural design for the outdoor theatre, pool, associated facilities, seating tier and approach areas, as well as the set design concept. Thierry Sanchez masterminded the show, in collaboration with us, and fundamentally supported by Kathy Baker and Pascal Degrune. Simply beautiful. The first outdoor use of the patented Zapata ‘JetLev’ system, and our Hydronaut character concept in a show environment – in the world.

Photos courtesy of Jack Sutton Jr

RUN DMC and Raleigh Ritchie

Vodafone 30 Year Celebration
Lloyd Live Design provided the set design and lighting design concept for this one off event, managed by Wasserman Media Group and Sony Entertainment. It consisted of two set ups for main and support acts, interchangeable band set ups, DJ booths, LED floor, backdrop and additional artistic lighting elements introduced and flown above the dance floor.

Up and coming artist Raleigh Ritchie performed against an LED backdrop of 80’s inspired graphics, and animated geometric sequences, MC Millie entertained with themed tunes to celebrate 30 years since the first mobile call in the UK – whilst headliners, RUN DMC were set in an environment of archive footage, collaged imagery and their own distinctive red, white and black brand. Performing together in a rare reunion gig, the event was live streamed across the globe.

London 2012 Olympics

Opening and Closing Ceremonies
Ala was Design Studio Manager, later Head of Design at London 2012 Ceremonies Ltd. She was responsible for establishing the studio, and managing, supplementing and coordinating information produced by the ceremonies Production Designers. Sketches, progressed through 2d, 3d drawings, visuals, hand and digital models, art-working, scenic finishes, prototype pieces and graphics, and ending on show delivery.

Ala managed the interface between the creative and technical teams within Ceremonies. Overseeing the detail creative design, visualisation and project management, through to delivery of Presidential Box areas and protocol stages, lecterns, country placards and associated design working with LOCOG Overlays team.

Le Grand Depart 2014

Opening Ceremony and Team Presentation
Lloyd Live Design provided the holistic design for the staging, scenery, LED, props, costumes and AV concepts. Working together with Creative Director, Martin Green, Producer John Farquhar-Smith and Associate Producer and Production Manager Chris Clay, Kate Salberg and Durham Marenghi.

The show featured rock band Embrace, singer Kimberley Walsh, Opera North Orchestra and Chorus, socially minded musicians Hope and Social (inviting 100 Leeds people on-stage to perform including 20 school children, ukulele bands, and a roller derby team, amongst others). Opera singer Helen Sherman performed Bizet, conducted by Musical Director Phil Shepperd. The show was presented by former cyclist and commentator Sebastien Piquet and sports journalist Jill Douglas. It was broadcast internationally, and on UK terrestrial television, as well as the live audience of 13,500 on the night.

Channel 4 worked with Progress Productions to produce their programming. See their video clips of the show here. Great job guys!

MACE 25th Anniversary Celebration

Billingsgate 2015

We worked alongside Private Drama to develop a concept for the evening celebration of Mace Construction 25th Anniversary. The desire was to create a dramatic setting for a Guinness World Record attempt. Adam Blackwood conceived the idea of flying 25 aerialists in a synchronised routine, in order to gain the accolade. We are pleased to stay that they succeeded and the evening looked splendid. A central presentation stage and wide format projection screen displayed content revolving around the unwrapping of the Mace logo, into a more free flowing ribbon road.